The A-Z of Website Design, Page 2...

N

Networking. A Website will not generate instant cash, but it will allow you to network "virtually", and, in time, generate business and contacts.

O

Objectives are a subset of Aims and demand equal clarity.

P

Promotion. The world will not beat a path to your site simply because it looks great. Talk to PROMOPHOBIA.

Q

Question yourself constantly about the message you are delivering, both overtly and covertly.

R

Registration. You need to register your site with as many directories as possible as often as possible. Registration equals exposure.

S

Spelling. Double check your spelling before announcing your site - and then get someone else to check it. A spell-checker is NOT good enough. A mis-spelled word on the screen looks ten times worse than one in print.

T

Test your site before opening it. If you can, check it out with a variety of browsers - a page that looks fine with Netscape may well look abysmal with the AOL browser.

U

Utility. Think why your Website would be beneficial to your audience.

V

Value. How will your page enhance the value of your product or service?

W

World Wide Web. Remember the Web is accessible globally. Keep it simple.

X

Xenophobia. Question your cultural assumptions. Never forget that your message goes out to a worldwide audience.

Y

Yang is only half the story. Don't forget the Yin.

Z

Zany. You don't have to be serious all the time. Add some humor. People like to laugh!


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